Non store based

 Non store based is a non traditional retailing which is the retailer doesn't have a shop.

There are direct marketing, databases retailing, direct selling ,vending machines , online web, video kiosk and airport retailing.



Customer is initially exposed to a good or service through a non personal communciatrion and then orders by phone , fax and computer. There other leading countries include Japan, Germany, Great Britain, France and Italy. The characteristics of direct marketing customers are married, upper middle class, 35-50 years old because their are desire unique items, good prices high quality.

The strategic business advantages of direct marketing are :

• reduced cost 
• lower prices 
• large geographic coverage 
• convenient to customers 
• ability to pinpoint customer segments
• ability to eliminate sales for some
• ability to supplement regular business without additional outlets

Strategic business limitations of direct marketing 

• products often cannot be examined prior to purchase 
• costs may be underestimated
• long lead time required 
• industry reputation sometimes negative

Selection factors by customers  

• company reputation and image
• ability to shop whenever consumers want 
• type of goods and services
• availability of toll free phone number or website for ordering 
• credit card acceptance
• speed of promised delivery time 
• competitive prices
• satisfaction with past purchases and good return policy

Media selection 

• catalogs 
• direct mail online
• inserts with monthly credit card and other bill
• freestanding displays 
• ads or programs in mass media
• banner ads or hot links on the web 
• video kiosk

Direct selling

Direct selling includes personal contact with consumers in their homes or nonstore locations such as office.

Vending Machines 

Vending machines are cash or card operated reatiling format that sells good and services. The retailer have eliminates the uses of sales personnel and allows 24 hours sales. The machines placed wherever convenient for consumers.

Video kiosk 

Video kiosk is a freestanding, interactive, electronic computer terminal that displays product and related information.Some of the kiosk are located in stores to enhances customer services others let consumers place ordres.

 

Airport Retailing 

There is large group of prospective shoppers , its captive the audience more frequently ,strong sales per square feet of retail space, difficulty of replenishment , longer operating hours and duty free shopping possible.

The web strength provide information, entertainment and interactive communications, The shopping online experience will ease for the customer for the selection, prices,convenience,and it will be fun. There will be some reasons for not customers shops online that is lack of trust,fear,lack of security,lack of personal communication and high shipping cost.