Retailers use different retail mixes, its have merchandise, services, store design(visual merchandising), location, and pricing .The merchandise categorize to variety (breadth) and assortment (depth). They usually offered infinite variations and some combination of reatil mixes satisfy the needs of significant segment and persist over time.
Merchandise offering
Variety (breadth of merchandise)
The retailer sells many product and brand under one roof such as Giant sell groceries, household, foods and beverages and so on. its help
Assortment(depth of merchandise)
The retailer sell the same product but different brand under one roof. For example the retailer sells phone that have many various brand. For example Plaza Low Yat give customer choices of phones that offered many brand name.
Services offered
The retailers differ in the services they offer to the customer, for example the motorcycle shop not only offer product only but the also provide services such as repairing and so on.
Type of merchandise retailer
Its consist food retailer and general merchandise retailer, food retailer consist Mom and pop, convenience store, supermarkets and supercentres. The general merchandise consist the department store, specialty stores, discount stores, category specialists, off price retailers, warehouse clubs and value retailers.
Mom and pop store and convenience store just like 7-eleven stores ,the supermarket just like Giant store and the supercentre just like Quill City Mall.
The departmental store just like SOGO, the specialty store such as Sephora that only offer one product only. The discount store such as Factory Outlet Store and the category specialist we can take Giordano store as a specialist that specialize in sell shirt and jeans apparel only .The off price reatiler such as Reject Shop which always give price cut to the consumer. The warehouse club ususally we can take a looks at warehouses sales such as Adidas factory make a sale to clear their stock. The value retailer give more value such discount to the customer .
Category specialist
The category specialist have deep and narrow assortment ,this store will be the type of destination stores. It is low price and low service offered. The retailer are wholesaling to business customers and retailing to consumers.
Home improvement centers
The retailer are usually display in a warehouse atmosphere . The customer service are give instruction to the customer to select and how to use merchandise . The competition focuses on price , effort to differentiate and services provided.
Services Retailing
The services is intangibility
The problem evaluatingservice quality and the performance of service provider. The simultaneous production and delivery. The importance of service provider are not been seen and been touch because it is services. Its also consist perishability which is no inventory and must fill the capacity . The services retailing also inconsistency of the offering and the importance of HR management.
The example of service retailer is Airline company such as Air Asia . The telco company also a service provider that is well known.
Types of retail ownership
Independent , single store establishment
Wholesale-sponsored voluntary group
Coporate retail Chain
Franchises
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